Traditional Companies Embrace Crypto Treasuries: Bitcoin, XRP, and Solana Lead the Charge

By: crypto insight|2025/08/28 11:50:03
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Imagine your everyday business, from farming tech to fabric making, suddenly dipping into the wild world of digital currencies. It’s like watching a classic car enthusiast trade in their vintage ride for a sleek electric vehicle—exciting, a bit risky, but potentially game-changing. That’s exactly what’s happening as traditional firms start stacking Bitcoin (BTC), XRP, and Solana (SOL) in their corporate treasuries, treating these crypto assets like the new gold standard for financial reserves.

A wave of established companies is testing the waters with cryptocurrencies, rethinking how they handle their cash piles in this digital age. This shift highlights a broader acceptance of crypto’s place in everyday business finance, much like how smartphones disrupted old-school communication.

Just this week, outfits from agriculture, consumer goods, and even a veteran Japanese textile player jumped in, snapping up BTC, XRP, and SOL. On Wednesday, Nature’s Miracle, a player in agricultural tech, shared plans to pour up to $20 million into XRP for its corporate treasury, joining the ranks of firms eyeing altcoins as a smart reserve move.

That same day, Upexi, a consumer manufacturing firm, revealed it grabbed 83,000 SOL tokens worth about $16.7 million to bolster its treasury holdings. A day earlier, Kitabo—a publicly traded Japanese company with roots in textiles and recycling dating back nearly 80 years—announced intentions to invest 800 million Japanese yen, roughly $5.6 million, in Bitcoin for its reserves.

The Top 100 publicly listed Bitcoin treasury firms. Source: BitcoinTreasuries

This surge in Bitcoin treasury strategies has opened the floodgates for broader crypto treasury options, with more businesses weaving digital assets into their financial playbooks. But as this trend picks up steam, experts are sounding alarms about the real-world pitfalls and investment hazards tied to crypto treasury companies.

Think of it like building a house on shifting sands: stable until the storm hits. Crypto treasury firms, especially those heavy on Bitcoin, face a cocktail of legal and market threats that could unravel them and ripple through the broader crypto scene.

A June report from venture capital firm Breed paints a stark picture, suggesting only a handful of Bitcoin treasury companies might weather the storm. The report warns that even a slight dip in Bitcoin’s price could spark a “death spiral” for overleveraged outfits. They’d have to dump their BTC to pay debts, driving prices lower and choking off credit lines in a nasty feedback loop.

Crypto treasury company death spiral. Source: Breed

Then there’s the lawsuit risk: if crypto markets tank or company stocks slump, investors might come knocking with expensive legal claims. This gets even dicier for altcoin holders, where assets can plummet 90% between cycles and often shine bright only once before fading.

“Altcoins have no floor and thus are cooked once ‘the music stops,’ whereas the BTC treasury companies have a floor, and this floor is independent of them, and it tends to go up with time,” noted content creator Viktor on X, capturing the sentiment echoed across crypto communities.

Risks Tied to the Boom in Crypto Treasury Companies

Diving deeper, these risks aren’t just theoretical—they’re backed by market history. For instance, compare Bitcoin’s steady climb, with its price hovering around $60,000 as of August 28, 2025 (up from $40,000 in mid-2024 per CoinMarketCap data), to XRP’s wild swings, which saw it drop below $0.50 during recent dips before rebounding to $0.60. Solana, meanwhile, has surged to $150 from $100 last year, but not without 50% pullbacks that test corporate nerves.

Recent Twitter buzz, as of August 2025, highlights heated debates on whether these moves signal mainstream adoption or a bubble waiting to burst. Trending topics include “crypto treasury risks” with over 10,000 mentions this month, where users share stories of firms like MicroStrategy thriving on BTC holdings—its stock up 150% since 2023—versus others facing volatility wipes. Google’s top searches? Queries like “Is Bitcoin a safe corporate treasury asset?” spike, with users seeking parallels to gold reserves, which have held value for centuries but lack crypto’s growth potential.

Latest updates add fuel: Just last week, another Japanese firm echoed Kitabo’s move, allocating $10 million to BTC amid yen volatility, per official filings. On Twitter, influencers like @CryptoViktor amplify warnings, posting charts showing altcoin drawdowns versus BTC’s resilience, backed by historical data from 2017 and 2021 cycles.

This brand alignment with crypto isn’t random—companies are syncing their innovative images with digital assets to appeal to tech-savvy investors, much like how Tesla’s BTC buy in 2021 boosted its forward-thinking vibe. It’s a strategic play to signal adaptability in a fast-evolving economy.

Amid these developments, platforms like WEEX exchange stand out for making crypto accessible to businesses. With its user-friendly interface, low fees, and robust security features—boasting zero hacks since launch—WEEX empowers companies to seamlessly integrate assets like BTC, XRP, and SOL into treasuries. It’s like having a trusted bridge between traditional finance and crypto, enhancing credibility and easing entry for newcomers.

Related: Trump’s Bitcoin mentor bet on BTC treasury strategies — and his wealth is exploding

Magazine: ‘China’s MicroStrategy’ Meitu sells all its Bitcoin and Ethereum: Asia Express

FAQ

What makes Bitcoin a better choice for corporate treasuries compared to altcoins like XRP or SOL?

Bitcoin offers a more stable “floor” due to its established market dominance and historical upward trend, backed by data showing average annual returns of 200% over the past decade (per Blockchain.com). Altcoins, while innovative, face sharper volatility, with 90% drawdowns in past cycles, making them riskier for long-term holds.

How can traditional companies mitigate risks when adding crypto to their treasuries?

Start small, diversify across assets, and use hedging tools like futures—much like balancing a stock portfolio. Monitoring regulations and consulting experts, as seen in MicroStrategy’s successful model with over $10 billion in BTC as of 2025, helps avoid pitfalls.

Are there real-world examples of companies succeeding or failing with crypto treasuries?

Yes, MicroStrategy’s BTC strategy has exploded its value, with shares up 300% since 2020. Conversely, Meitu’s exit from Bitcoin and Ethereum in 2024, amid market slumps, shows the flip side, where timing and conviction matter to prevent losses.

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Debunking the AI Doomsday Myth: Why Establishment Inertia and the Software Wasteland Will Save Us

Original Title: Against Citrini7Original Author: John Loeber, ResearcherOriginal Translation: Ismay, BlockBeats


Editor's Note: Citrini7's cyberpunk-themed AI doomsday prophecy has sparked widespread discussion across the internet. However, this article presents a more pragmatic counter perspective. If Citrini envisions a digital tsunami instantly engulfing civilization, this author sees the resilient resistance of the human bureaucratic system, the profoundly flawed existing software ecosystem, and the long-overlooked cornerstone of heavy industry. This is a frontal clash between Silicon Valley fantasy and the iron law of reality, reminding us that the singularity may come, but it will never happen overnight.


The following is the original content:


Renowned market commentator Citrini7 recently published a captivating and widely circulated AI doomsday novel. While he acknowledges that the probability of some scenes occurring is extremely low, as someone who has witnessed multiple economic collapse prophecies, I want to challenge his views and present a more deterministic and optimistic future.


Never Underestimate "Institutional Inertia"


In 2007, people thought that against the backdrop of "peak oil," the United States' geopolitical status had come to an end; in 2008, they believed the dollar system was on the brink of collapse; in 2014, everyone thought AMD and NVIDIA were done for. Then ChatGPT emerged, and people thought Google was toast... Yet every time, existing institutions with deep-rooted inertia have proven to be far more resilient than onlookers imagined.


When Citrini talks about the fear of institutional turnover and rapid workforce displacement, he writes, "Even in fields we think rely on interpersonal relationships, cracks are showing. Take the real estate industry, where buyers have tolerated 5%-6% commissions for decades due to the information asymmetry between brokers and consumers..."


Seeing this, I couldn't help but chuckle. People have been proclaiming the "death of real estate agents" for 20 years now! This hardly requires any superintelligence; with Zillow, Redfin, or Opendoor, it's enough. But this example precisely proves the opposite of Citrini's view: although this workforce has long been deemed obsolete in the eyes of most, due to market inertia and regulatory capture, real estate agents' vitality is more tenacious than anyone's expectations a decade ago.


A few months ago, I just bought a house. The transaction process mandated that we hire a real estate agent, with lofty justifications. My buyer's agent made about $50,000 in this transaction, while his actual work — filling out forms and coordinating between multiple parties — amounted to no more than 10 hours, something I could have easily handled myself. The market will eventually move towards efficiency, providing fair pricing for labor, but this will be a long process.


I deeply understand the ways of inertia and change management: I once founded and sold a company whose core business was driving insurance brokerages from "manual service" to "software-driven." The iron rule I learned is: human societies in the real world are extremely complex, and things always take longer than you imagine — even when you account for this rule. This doesn't mean that the world won't undergo drastic changes, but rather that change will be more gradual, allowing us time to respond and adapt.


The Software Industry Has "Infinite Demand" for Labor


Recently, the software sector has seen a downturn as investors worry about the lack of moats in the backend systems of companies like Monday, Salesforce, Asana, making them easily replicable. Citrini and others believe that AI programming heralds the end of SaaS companies: one, products become homogenized, with zero profits, and two, jobs disappear.


But everyone overlooks one thing: the current state of these software products is simply terrible.


I'm qualified to say this because I've spent hundreds of thousands of dollars on Salesforce and Monday. Indeed, AI can enable competitors to replicate these products, but more importantly, AI can enable competitors to build better products. Stock price declines are not surprising: an industry relying on long-term lock-ins, lacking competitiveness, and filled with low-quality legacy incumbents is finally facing competition again.


From a broader perspective, almost all existing software is garbage, which is an undeniable fact. Every tool I've paid for is riddled with bugs; some software is so bad that I can't even pay for it (I've been unable to use Citibank's online transfer for the past three years); most web apps can't even get mobile and desktop responsiveness right; not a single product can fully deliver what you want. Silicon Valley darlings like Stripe and Linear only garner massive followings because they are not as disgustingly unusable as their competitors. If you ask a seasoned engineer, "Show me a truly perfect piece of software," all you'll get is prolonged silence and blank stares.


Here lies a profound truth: even as we approach a "software singularity," the human demand for software labor is nearly infinite. It's well known that the final few percentage points of perfection often require the most work. By this standard, almost every software product has at least a 100x improvement in complexity and features before reaching demand saturation.


I believe that most commentators who claim that the software industry is on the brink of extinction lack an intuitive understanding of software development. The software industry has been around for 50 years, and despite tremendous progress, it is always in a state of "not enough." As a programmer in 2020, my productivity matches that of hundreds of people in 1970, which is incredibly impressive leverage. However, there is still significant room for improvement. People underestimate the "Jevons Paradox": Efficiency improvements often lead to explosive growth in overall demand.


This does not mean that software engineering is an invincible job, but the industry's ability to absorb labor and its inertia far exceed imagination. The saturation process will be very slow, giving us enough time to adapt.


Redemption of "Reindustrialization"


Of course, labor reallocation is inevitable, such as in the driving sector. As Citrini pointed out, many white-collar jobs will experience disruptions. For positions like real estate brokers that have long lost tangible value and rely solely on momentum for income, AI may be the final straw.


But our lifesaver lies in the fact that the United States has almost infinite potential and demand for reindustrialization. You may have heard of "reshoring," but it goes far beyond that. We have essentially lost the ability to manufacture the core building blocks of modern life: batteries, motors, small-scale semiconductors—the entire electricity supply chain is almost entirely dependent on overseas sources. What if there is a military conflict? What's even worse, did you know that China produces 90% of the world's synthetic ammonia? Once the supply is cut off, we can't even produce fertilizer and will face famine.


As long as you look to the physical world, you will find endless job opportunities that will benefit the country, create employment, and build essential infrastructure, all of which can receive bipartisan political support.


We have seen the economic and political winds shifting in this direction—discussions on reshoring, deep tech, and "American vitality." My prediction is that when AI impacts the white-collar sector, the path of least political resistance will be to fund large-scale reindustrialization, absorbing labor through a "giant employment project." Fortunately, the physical world does not have a "singularity"; it is constrained by friction.


We will rebuild bridges and roads. People will find that seeing tangible labor results is more fulfilling than spinning in the digital abstract world. The Salesforce senior product manager who lost a $180,000 salary may find a new job at the "California Seawater Desalination Plant" to end the 25-year drought. These facilities not only need to be built but also pursued with excellence and require long-term maintenance. As long as we are willing, the "Jevons Paradox" also applies to the physical world.


Towards Abundance


The goal of large-scale industrial engineering is abundance. The United States will once again achieve self-sufficiency, enabling large-scale, low-cost production. Moving beyond material scarcity is crucial: in the long run, if we do indeed lose a significant portion of white-collar jobs to AI, we must be able to maintain a high quality of life for the public. And as AI drives profit margins to zero, consumer goods will become extremely affordable, automatically fulfilling this objective.


My view is that different sectors of the economy will "take off" at different speeds, and the transformation in almost all areas will be slower than Citrini anticipates. To be clear, I am extremely bullish on AI and foresee a day when my own labor will be obsolete. But this will take time, and time gives us the opportunity to devise sound strategies.


At this point, preventing the kind of market collapse Citrini imagines is actually not difficult. The U.S. government's performance during the pandemic has demonstrated its proactive and decisive crisis response. If necessary, massive stimulus policies will quickly intervene. Although I am somewhat displeased by its inefficiency, that is not the focus. The focus is on safeguarding material prosperity in people's lives—a universal well-being that gives legitimacy to a nation and upholds the social contract, rather than stubbornly adhering to past accounting metrics or economic dogma.


If we can maintain sharpness and responsiveness in this slow but sure technological transformation, we will eventually emerge unscathed.


Source: Original Post Link


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